If you've landed here, chances are, you're already somewhere in the middle of your [cellphone](https://homecredit.ph/apply/product-loans/mobile-phones-loans) hunt. And you might also be looking for an installment phone deal that you can easily avail and a budget range in mind. So the question left hanging is, which phone brand should you go for this 2023?

Apple's iPhone is a dream cellphone brand among gamers, vloggers, content creators, online sellers, and most tech-savvy people. Why? Its world-class quality when it comes to minamalistic design, speed, camera, security features, and exclusive software just puts Apple at the top of the brand list.

Additionally, Apple's strategy of limiting their cellphone line to only one release per year adds to its singularity, making consumers want it more. This 2023, the powerful processor of iPhone is actually a standout from its competitors as it still performs even in its older models.

Another top reason why people invest on iPhones despite the price tag is its security, especially when it comes to data privacy. Apple iPhones have built-in security features that lessen the risk of virus and hacking which many cellphone brands are prone to.

Samsung is another strong contender when it comes to the battle of phone brands. If you're a fan of K-drama, K-pop and anything Korean, chances are you are part of Team Samsung. This brand has a wide range of phones: entry level, midrange and flagship. Tech content creators also give the nickname "Awesome" to the this brand's A-series. They vouch for its specs and the value you get for whatever price point you can afford. This 2023, the S-Series is the big bet from this brand as far as flagship mobile phones are concerned.

Samsung is popular for pushing the envelope on its releases like the S-pen and the folding phones, too. It allows its brand loyalists and enthusiasts to go beyond the screens that's typical in most phones available in the market.

[Huawei](https://www.homecredit.ph/shop/huawei-installment-loans) is one of the new players in the cellphone arena. It answers the shoppers' pain points that are rooted on budget alternatives to iPhone and Samsung.

This brand improved the public's impression on China-made phones as it strives to manufacture devices that are packed with features without going overboard on the price tag. One interesting thing to note is that even Samsung, iPhone and other mobile phone models are usually made in China or assembled in China. More importantly, Huawei is able to swing collaborations with established brands like Leica and Gentle Monster.

Huawei also takes its features seriously as it offers a more affordable range of phones powered by 5G, impressive camera setup and battery life that can last a whole day even with moderately heavy use. In a nutshell, Huawei is a brand for those looking for a strong challenger to popular phone brands that are in the higher price range.

Another Chinese phone brand that is gaining more popularity is Xiaomi. Compared to Huawei, some of its price points can go really low but still able to deliver more than the basics. One of Xiaomi's best features its battery life that lasts longer compared to other brands of similar prices. Xiaomi is known to have a series of non-stop releases that keep its fans excited. A good number of Xiaomi phones also have more inclusions like a phone case, a charging brick and other accessories.

Oppo prides itself as the selfie expert which pretty much appeal to millennials and Gen Zs who love capturing moments in style. This brand embodies premium-looking designs married with a steady build which makes it eye-catching and affordable. A good number of Oppo phones are also recommmended by gamers for those who don't wan't to go over their budget.

If you're looking for trendy phones on a budget, Vivo is a good cellphone brand you can trust. If you love vibrant styles and want your phone to stand out, Vivo has a wide range for you to choose from. It also has classic designs for those who prefer a daily phone for work and play. For casual and serious mobile gamers, there are Vivo phones that are built to improve your full gaming experience as well. And if photos and videos are part of your daily grind, Vivo also offers a full list of 5G powered phones that are crowd favorites.

Realme is one surprising cellphone brand and a relatively new player in the budget phone market. It is known for its numerous releases. In fairness to this cellphone brand, the price points are generally very affordable and deliver flagship-like features. In many of its reviews, tech gurus note that realme phones are comparable to top brands while maintaining a relatively affordable price.

Now that you have an overview of the stregths of each phone brand, the next step is to check out which phones from your chosen brand suits your preference along with your budget. Check out their full specs at [shoppingmall.ph](https://www.shoppingmall.ph/?utm_source=referral&utm_medium=organic&utm_campaign=mpl-pos-pos-organic_shoppingmallph_landing%20page-06192023) and get it via installments at a store near you!